It’s beer! It’s a seltzer! It’s - just water? Liquid Death has taken the water industry by storm thanks to their chaotic marketing and clever packaging. With the goal of being a sustainable alternative to bottled water and a macho alcohol substitute, they produced a distinct brand with a quality product. Working with their brand archetype of “The Caregiver,” this commercial highlights Liquid Death’s dedication to sustainability under the guise of an aggressive facade.