PROJECT OVERVIEW

The New Yorker

In an oversaturated media environment with rampant misinformation and shrinking attention spans, news outlets have resorted to condensing, oversimplifying, and minimizing current issues. The New Yorker stands alone as the premier news publication that is uncompromising in standards and fascinating in content. By practicing a slower news cycle with their weekly publication, they invite readers to contemplate the news more thoughtfully and to gain a well-rounded perspective rather than a polarized one. The world is not black and white, and The New Yorker works tirelessly to celebrate all of its color.

Coloring what’s black and white and read all over.


FOCUS AREA

Copywriting & Art Direction


TYPE

Student Project

This is student work in pursuit of a master’s degree. This is not an authentic brand.

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